For improving product quality, increasing strength of competition in international market, Hengxing has built up 176 thousand Mu (11700 hectare) in Meixian, Heyang, Chunhua of Shaanxi and Linyi of Shanxi based on developing program called [Company + Base + Farmer] since the second half year of 1999. Granny smith has its characteristics like high acidity and high production, easy to handle and store, besides it is also people's favorite  consumed in fresh market, so it is used as the main apple raw material for Hengxing's apple base.

To ensure enough supply of Granny Smith, Hengxing Seedling Company made contract for 1500 Mu (100 hectare) to plant Granny Smith for popularizing and selling. This company is the first one to provide special processing fruit for apple juice concentrate manufacturer. It has bred and sold 28 million plants of Granny Smith and 10 million other kind of kiwi seedling.

The reason for Hengxing Company to popularize and provide farmers with seedling and produce raw material is to avoid malignant competition on the raw material market and ensure supply of raw material of its own, on the other hand, Hengxing Company could also improve its raw material quality and upgrade its product quality, finally to improve its strength of competition, increase its selling price and thus maintain its leading position in the juice concentrate industry.


Granny Smith Seedling Base

Granny Smith Base


Strawberry Base


Granny Smith

The Seedling Company plans to construct 50 thousand Mu of high-acid apple base, 60 thousand Mu of kiwi base, 10 thousand Mu of strawberry base. By 2005, Hengxing will have raw apple 100 thousand ton, kiwi 120 thousand ton, strawberry 5 thousand ton supplied by the base, and obtain financial income RMB 1.2 billion Yuan under apple juice concentrate, 1 billion Yuan under kiwi juice and 60 million Yuan under strawberry juice. All of this will greatly increase its market occupation rate and speed up economic development of the area.

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